The 7 Best Market Researchers in Toronto

Toronto, a bustling hub of business innovation and multicultural vibrancy, is home to some of the most talented Market Researchers in the industry. Whether you’re launching a new product, exploring consumer behavior, or gauging industry trends, the expertise of a skilled market researcher can provide invaluable insights to guide your decisions. In this guide, we’ll explore the 7 best market researchers in Toronto who can help you stay ahead in today’s dynamic marketplace. Below are some of the key services offered, considerations to keep in mind, and typical price ranges when working with market researchers in Toronto:

Services Offered: Customer surveys, focus groups, data analysis, competitive benchmarking, market segmentation, industry trend analysis, and brand positioning studies.
Key Considerations: Look for experience in your specific industry, access to cutting-edge tools, proven methodologies, and the ability to translate data into actionable insights.
Price Range: Depending on the scope of the project, prices can range from $2,000 to $50,000+ for comprehensive research studies.

1. Jmrs
2. Decision Point Research
3. Forum Research

4. Research Dimensions
5. Ipsos
6. Dig Insights
7. Modus Research

Number of companies

563

Verified reviews

3,03

Average rating

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1. Jmrs

★ ★ ★ ★ ★ 4,8/5

5 Heddington Ave, M5N 2K6, Toronto

Market researcher

Why we chose them

JMRS stands out as Canada’s premier market research recruitment company, offering a comprehensive suite of services designed to deliver actionable insights. Specializing in recruiting participants for focus groups, surveys, usability testing, mock juries, ethnographies, and more, the company boasts a robust national coverage with over 250,000 actively engaged respondents across Canada. Their rigorous screening processes ensure high-quality results, making JMRS a trusted partner for businesses seeking reliable data to drive informed decisions.

Renowned for their lean methodology, JMRS continuously evolves its processes to provide clients with real-time data. From recruitment to facilitating research with moderators and advanced facilities, they offer end-to-end solutions tailored to meet diverse industry needs. Their commitment to excellence and innovation has solidified their reputation as a leader in market research recruitment, helping organizations uncover valuable insights to shape strategies and achieve success.

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2. Decision Point Research

★ ★ ★ ★ ★ 4,5/5

164 Eglinton Ave E Unit 400, M4P 1G4, Toronto

Market researcher

Why we chose them

Decision Point Research is a Toronto-based market research company renowned for its expertise in data collection and recruitment services for businesses across Canada, the USA, Europe, and beyond. Specializing in reaching niche and multicultural audiences, the company leverages its proprietary databases of over half a million participants to deliver impactful, actionable insights tailored to client needs. With a robust suite of services, including CATI surveys, focus groups, intercept surveys, and central location testing, they are uniquely positioned to provide both qualitative and quantitative data for industries such as healthcare, agriculture, automotive, and technology. Their commitment to precision and timeliness makes them a trusted partner for market research firms worldwide.

Known for their ability to access hard-to-reach demographic segments, Decision Point Research excels in conducting research in multiple languages, a capability unmatched by most companies in Canada. Their extensive experience in regional, national, and international studies ensures comprehensive market analysis for both public and private sectors. The company is a proud member of esteemed organizations like CRIC, ESOMAR, and the Insights Association, further underscoring their credibility in the field. By combining innovative methodologies with a client-focused approach, they empower businesses to make informed decisions and connect meaningfully with their target audiences, solidifying their reputation as a leader in market research services.

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3. Forum Research

★ ★ ★ ★ ★ 1,6/5

180 Bloor St W, M5S 2V6, Toronto

Market researcher

Why we chose them

Forum Research is a leading Canadian firm specializing in comprehensive market research and data-driven insights. Renowned for its expertise in Enterprise Feedback Management, Customer Experience, and Market & Consumer Research, the company empowers organizations to understand and act on valuable feedback from employees, customers, and stakeholders. With a strong emphasis on analytics, social media monitoring, and custom dashboards, their solutions enable businesses to make informed decisions that drive continuous improvement and satisfaction. Additionally, their flagship service, The Forum Poll™, is widely recognized as Canada’s most reliable barometer of public opinion, showcasing their prowess in public sentiment analysis.

The company also excels in Retail & Branch Research, offering comprehensive audits and insights across Canada, ensuring clients have the tools to optimize their operations. Their consulting services adopt a holistic approach, tailoring strategies to meet each client’s unique needs and objectives. With advanced tools like the Forum Fuzion platform and a commitment to transparency and innovation, they stand out as a trusted partner for organizations seeking actionable insights. Their dedication to delivering extraordinary results and their robust research methodology make them an indispensable resource for businesses striving to stay ahead in competitive markets.

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4. Research Dimensions

★ ★ ★ ★ ★ 1,2/5

180 Bloor St W #14, M5S 2V6, Toronto

Market researcher

Why we chose them

Research Dimensions specializes in delivering exceptional market research services that empower businesses to make informed decisions and achieve their objectives. With expertise in both business-to-consumer and business-to-business studies, the company is committed to providing better information and inspired solutions for its clients. Their innovative approach combines creativity, proprietary tools, and advanced research techniques to uncover valuable insights and drive extraordinary results.

Backed by a team of knowledgeable professionals, Research Dimensions stands out for its quality and depth of expertise in the market research field. Their staff members have contributed insightful articles, showcasing their proficiency and dedication to the industry. By focusing on tailored research solutions and maintaining a strong emphasis on privacy, the company ensures that clients benefit from a seamless and reliable experience as they navigate complex business challenges.

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5. Ipsos

★ ★ ★ ★ ★ 2,8/5

160 Bloor St E, M4W 1B9, Toronto

Market researcher

Why we chose them

Ipsos is a global leader in market research and public opinion analysis, renowned for its innovative approach to understanding society, markets, and people. Operating in over 90 markets worldwide, the company provides cutting-edge insights that empower clients to make faster, smarter, and bolder decisions in an ever-evolving world. With a passion for delivering true understanding, Ipsos specializes in areas such as consumer behavior, brand communication, customer experience, and societal trends. Its tagline, “Game Changers,” reflects the company’s commitment to helping businesses and organizations navigate complex challenges with precision and confidence.

Recognized as the world’s No. 1 Most Innovative Insights & Analytics Company in the 2024 GRIT Top 50 Suppliers list, Ipsos stands out for its ability to adapt quickly to the needs of its clients. The company’s expertise spans diverse industries and sectors, offering unique solutions like the Ipsos.digital platform and services aligned with Environmental, Social, and Governance (ESG) priorities. By combining advanced data collection techniques with deep analytical capabilities, Ipsos continues to shape the future of market research and redefine how insights drive impactful decisions on a global scale.

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6. Dig Insights

★ ★ ★ ★ ★ 4,2/5

390 Bay St. unit 2901, M5H 2Y2, Toronto

Market researcher

Why we chose them

Dig Insights is a leading tech-enabled insight and strategy consultancy dedicated to empowering businesses with actionable consumer intelligence. By leveraging proprietary technology and advanced analytical tools, the company helps clients navigate complex market dynamics and identify growth opportunities. Its innovative solutions include foresight-driven market analysis, predictive data science, and AI-powered insights, enabling brands to design strategies that resonate with consumer needs and optimize their market presence. The company’s unique platform, Upsiide, supports the entire innovation lifecycle, offering tools for ideation, testing, validation, and real-time tracking of innovation success.

Specializing in market research, Dig Insights collaborates with industries such as food and beverage, retail, personal care, health, and financial services to unlock consumer opportunities and drive business growth. Their approach combines trends analysis, concept co-creation, and advanced methodologies to refine brand strategies and optimize product performance. The company’s focus on inspired data storytelling ensures clients can transform complex data into clear, actionable insights. With cutting-edge tools like video interviews and respondent-first methodologies, Dig Insights delivers a dynamic research experience that aligns brands with evolving consumer expectations and fosters meaningful innovation.

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7. Modus Research

★ ★ ★ ★ ★ 2,1/5

555 Bloor St W #200, M5S 1Y6, Toronto

Market researcher

Why we chose them

Modus Research stands out for its commitment to delivering high-quality, evidence-based market research with scientific integrity and rigor. The company specializes in B2B research, public opinion analysis, and consumer insights, offering innovative solutions through its proprietary panels. With the Modus Business Panel and the Modalis Public Opinion Panel, the company ensures authentic responses by engaging real people rather than relying on AI bots or survey professionals. This emphasis on genuine data collection makes Modus Research a reliable choice for organizations seeking actionable insights.

Renowned for its methodological excellence, the company provides services like The Business Monitor and the Modalis Omnibus, targeting key business and public matters. By addressing critical issues such as housing costs and financial well-being, Modus Research delivers valuable insights that inform decision-making for businesses and policymakers alike. Its dedication to professional standards and ethics further underscores its reputation as a trusted leader in the market research industry.